Job Title: Senior Marketing Manager (FMCG | Packaged Foods)

Location: Lagos
Employment Type: Full-time

About the Role

• Our client, a growing FMCG company preparing to introduce and expand its Seasonings, Snacks and Breakfast product portfolio, seeks a commercially driven Senior Marketing Manager to lead brand development, consumer engagement and marketing execution.
• The successful candidate will translate business objectives into effective marketing strategies that build brand awareness, drive product trials and increase repeat purchases.

Key Responsibilities

• Develop and execute brand and category marketing strategies.
• Lead product launches, brand positioning and consumer engagement initiatives.
• Conduct market research and consumer insight analysis.
• Manage creative, media, digital and activation agencies.
• Coordinate product packaging, advertising and marketing communications.
• Develop and manage marketing budgets and campaign calendars.
• Drive digital marketing, brand visibility and consumer activation.
• Monitor campaign effectiveness and marketing return on investment.
• Collaborate with Sales, Manufacturing, R&D and Supply Chain to support product launches.

Candidate Requirements

• Bachelor’s Degree in Marketing, Business or a related discipline.
• Experience in seasonings, snacks, breakfast products or closely related packaged food categories is particularly desirable.
• Typically 8 to 12 years of relevant FMCG marketing experience.
• At least 3 years managing brands, launches, agencies or marketing teams.
• Strong Nigerian packaged food marketing experience.
• Demonstrable experience taking products from preparation to market.
• Strong knowledge of Nigerian consumers, general trade and regional market dynamics.
• Hands-on experience in brand management, digital marketing, consumer research and field activation.
• Experience managing agencies, marketing budgets and campaign performance.