Senior Public Relations (PR) Manager at Wakanow

Wakanow is Africa's leading, full-service online travel company. At Wakanow, we understand that everyone likes easy and affordable travel services, so we provide our customers with a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty program, and much more.
 

We are recruiting to fill the position below:

 

Job Title: Senior Public Relations (PR) Manager

Location: Lagos

Job Description

• The primary objective of the Senior PR Manager role is to contribute to bottom-line growth by enhancing brand visibility and driving positive brand reputation related results for Wakanow through strategic internal and external communications and promoting a positive perception of the brand among all stakeholders.

Responsibilities

• Build Wakanow’s brand awareness and enhance visibility, positive image and reputation of Wakanow through PR and corporate communications
• Develop and execute effective internal and external communications strategies for Wakanow.
• Work with the leadership team and external agencies on the development of corporate press releases and position statements for both internal and external communications
• Review and approve all content forms created by agency partners
• Proactively work to find story telling opportunities that build Wakanow’s brand relevance and tell stories in a variety of formats about people, products, sustainability and values behind the brand
• Drive stakeholder-related PR activities for Wakanow’s growing network of partners (planning, messaging, announcements, media relations and events)
• Develop social media plans and manage social media channels
• Write and edit all communication materials including blog posts, company website content, social media content, pitches, PR plans and related materials
• Work closely with senior management in drafting the corporate social responsibility / sustainability framework
• Conceptualize and implement fresh communication campaigns, partnerships and other news-driving initiatives to build and sustain buzz
• Develop escalation protocols for managing communication crises should they arise
• Assist in media outreach to leverage local community relations and social responsibility projects
• Collaborate with various stakeholders to develop and execute a plan for expansion news and community relations when opening new stores.
• Ensure continuous enhancement of content on the company website and ensure representation of up to date information on the internal web portals
• Develop and manage relationships with the media and other key stakeholders
• Develop and administer corporate social responsibility activities for the organization
• Define key messages and prepare talking points, briefings and provide coaching to company spokes people as needed
• Leverage analytics and reports to determine effectiveness and seek continual improvement of communication campaigns

Requirements
Minimum Qualifications:

• A relevant Bachelor’s Degree
• Postgraduate Degrees are not mandatory, but may also be beneficial
• At least 5 years relevant work experience.
• Corporate and consumer PR background, preferably with retail or sales experience. 
• Experience with financial metrics, analytics and using data to inform marketing or product strategy
• Project management certification is an added advantage.

Knowledge, Skills, and Attributes:

• Experience in developing marketing strategy in a consumer brand agency or strategic consulting firm
• Self-motivated, well-connected , high judgement and creative communications professional
• Previous experience working in a fast paced, dynamic organization with a track record of generating results
• Significant experience in corporate communications with strong media relations background covering business, sustainability and retail press and a track record of success in driving coverage across top tier media platforms ( broadcast, print, online, and non-traditional communications opportunities), managing large stakeholders and working with multiple stakeholders
• Outstanding attention to detail, understanding of technology and ability to communicate complex topics effectively
• Passionate about excellence in writing and verbal communications
• An understanding of Wakanow’s business and the retail industry.
• Experience in writing clear and impactful press releases
• Experience in developing and executing brand campaigns
• Extensive project management experience
• Experience in analytical problem solving, quantitative analysis and communicating findings to senior management
• Experience managing projects that involve internal stakeholders and external partners

 

How to Apply
Interested and qualified candidates should:
Click here to apply