Regional Route-to-Market Manager at GB Foods

GB foods is a leading FMCG group in West and Central Africa. We are into Trading and Manufacturing of branded food products for the African market.

Regional Route-to-Market Manager

Department: BU Nigeria

Role & Responsibilities

  • To execute sales redistribution practices in Regions local markets adhering to GBfoods Route to Market plan. Manage Sales projects and support regional Sales Managers in capability development and sell out.
  • Execute sell out in local markets following GBfoods Route to Market Procedure for sales redistribution.
  • Manage Key distributors sales team using measurable sales metrics.
  • Lead the coverage expansion plan incorporating new stores enlistment across the Region.
  • Generate and review RTM metrics dashboard and monitor distributors performance dashboard leveraging IT tools
  • Coordinate execution of all product launch, activation exercise and re-launch of existing products in the regions.
  • Assuring adherence to route coverage plan and SFA tools
  • Developing sales capability across the region.


  • Minimum of Bachelor’s degree in any discipline
  • Minimum of 3 years’ relevant experience in Field Sales / Modern Trade Operations in FMCG company
  • Strong experience in the use of SFA & Key distributors RTM Model
  • Individual must be detail orientated with analytical skills
  • Good presentation skills
  • Sales capability development
  • Use and deployment of Sales Force Automation tools.

What do we expect from you?

  • Ability to work in start-up role
  • Creative
  • Positive & working to succeed against odds.

What can you expect from us?

  • Multinational working experience
  • Good development.

To apply for this job please visit .

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