Innovation Marketing Manager – Nutrition at the Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are recruiting to fill the position below:
Job Title: Innovation Marketing Manager – Nutrition
Ref: R-83279
Location:
Lagos, Nigeria
Travel Required: 26% – 50%
Job Description Summary
What You’ll Do for Us:
- Role leads innovation development (e.g. product, package, equipment) within his/her respective category (primarily consisting of globally led brands) to ensure a robust 1 to 3-year innovation pipeline
- Works collaboratively with global category team to bring global innovation to life within the Africa Operating Unit as well as share relevant Africa Operating Unit market information in support of global innovation development
- Lead, in collaboration with technical functions, discovery of new technologies, new partners and new applications of existing technologies to package-based solutions.
- Monitor external and/or internal insights and consumer studies (global and/or Africa) by reviewing related publications, reports and research in order to raise system awareness of important trends and their potential implications.
- Develops holistic business cases and development of product, package or equipment-based innovations working in collaboration with various technical, commercial and brand functions
Experience
- Bachelor’s Degree required; MBA preferred.
- 4 to 7 years in brand/category management, brand innovation, portfolio management, or innovation/technical disciplines.
- Ability to take an end-to-end, consumer-driven approach to innovation utilizing multiple sources of information and translating those inputs into specific innovation(s) that meet marketplace needs while delivering brand/business objectives.
Communication Focus:
- Role primarily communicates internally to gain input and alignment with key stakeholders. Works to understand key stakeholder positioning and seeks to develop aligned objectives across all groups required to deliver innovation to market.
- Role communicates externally with key providers of inputs/information (e.g. suppliers, research agencies, customers, bottlers) to gain insights that inform innovation pipeline development.
Skills:
- Analytical Techniques, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Development, Digital Media Strategy, Leadership, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis.
How to Apply
Interested and qualified candidates should:
Click here to apply
Application Deadline 19th February, 2023.