Brand and Marketing Manager in a Real Estate Development Company in Ikoyi, Lagos State

Pivotage Consulting – Our client, a full-service Real Estate Development company in Ikoyi, Lagos State, is currently seeking to grow its team by hiring experienced personnel for the position below:

 

Job Title: Brand and Marketing Manager

Ref.: BS / 1887 / BMM
Location: Ikoyi, Lagos
Type: Full Time
Job Title: Brand and Marketing Manager.
Job Category: Experienced

Summary / Objective

  • The Brand and Marketing Manager will lead, develop, and manage the development and advancement of project-based brand and marketing plans for the company in collaboration with the respective departments.

Job Responsibilities

  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
  • Championing the brand internally making sure all elements of the company understand the brand and its goals.
  • Working closely with all parts of the company to ensure commercial goals of the brand are met.
  • Planning and execution of all communications and media actions on all channels, including online and social media.
  • Sourcing vendors and products that fit with the context of the brand and managing these parties to ensure marketing budgets are met.
  • Organizing field sales events such as product launches, exhibitions, road shows, and photo shoots
  • Developing and sustaining strong working relationships with all stakeholders.
  • Developing and executing of experiential surveys, and sampling programmes, and major events.
  • Developing and executing digital marketing engagement programmes, including local events, calendar creation and influencer programmes.
  • Analyzing and examining the brand and current strategy and highlighting areas of weaknesses, shortcomings or conflicting messages.
  • Searching and seeking for new marketing opportunities that fit the brand and leveraging growth opportunities.
  • Developing a marketing research report that identifies pain points, solutions, competitors, supply/demand, trends, budgets, brand message and media advertising, financial return and ROI marketing.
  • Develop Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for both short and long term.
  • Creating a brand plan and brand strategy and ensuring that all aspects of marketing and operations of the product or company are aligned and consistent with the brand’s ethos and objectives.
  • Delivering realistic sales and volume forecasting for the brand ensuring that all parts of the business are adjusted accordingly.
  • Establishing specifications for performance, cost and price parameters, market applications and estimates of sales.
  • Monitoring market trends, research consumer markets and competitorsТ activities and Measuring and reporting performance of all marketing campaigns and assess ROI and KPIs.
  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities.
  • Translating brand elements into plans and go-to-market strategies.
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
  • Overseeing advertising, product design, events and other forms of marketing to maintain consistency in branding.

Other Duties:

  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job
  • Duties, responsibilities and activities may change at any time with or without notice.

Qualifications and Requirements

  • Demonstrable experience in managing SEO / SEM, marketing database, email, social media, Google Adwords and display advertising campaigns
  • Agency / Vendor management and team working skills.
  • Outstanding writing and presentation skills.
  • An analytical bias, enabling you to understand insights and commercial data.
  • A passionate and engaging attitude to both work and life.
  • The ability to influence staff on a 360 basis both up and down the organization is essential.
  • Experience with and an understanding of market research
  • Creativity and an ability to produce innovative and original ideas.
  • Analytical skills and attention to detail.
  • Bachelor’s Degree with a focus in Marketing, Business Management or related field
  • A Masters in Marketing or other related fields will be an added advantage
  • 5 – 8+ years’ equivalent work experience.
  • Previous experience as a brand manager with multinational or real estate firm is ideal
  • Demonstrative success in managing brand plans.
  • Excellent understanding of the full marketing mix.
  • Up-to-date with latest trends and marketing best practices.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Experience in performing in-depth marketing research, identifying target audiences, developing marketing business plans and devising effective campaigns.
  • Experience of surveying, experiential and event management.

 

How to Apply
Interested and qualified candidates should send their CV (in MS Word format only) to: [email protected] using “Brand and Marketing Manager” as the subject of the application.

Application Deadline 13th March, 2020.

Note: Please ensure CV are in MS Word format only.

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