Trade Marketing Officer at HealthPlus Limited

HealthPlus Limited, Nigeria’s first integrative pharmacy, is the fastest-growing pharmacy chain in West Africa. We are committed to our mission of helping people achieve optimum health and vitality, while delivering superior value to stakeholders. Our vision is to be Africa’s #1 for pharmacy, wellness and beauty. Recently, we secured significant foreign investment from our partners to scale up our network of retail outlets and our online business. This strategy will give us unparalleled reach across the country and beyond.

Our success is based on our great people, great values and a winning corporate culture. Our people are passionate, driven and committed to continuous learning in order to maintain our edge. Our testimonial is that we are proud to be members of the HealthPlus family as we are offered a strong platform to explore our potentials. We believe in best practices always and therefore employ and retain the best talents.

We are recruiting to fill the position below:

Job Title: Trade Marketing Officer

Reference #: MKT/TMO/12/2019
Location : Lagos
Contract Type: Permanent
Job Functions: Advertising,Communications,Creative,Marketing,Media,Social Media,Trade
Industries: Advertising,Health / Fitness / Beauty,Marketing,Media,Retail,Sales

  • Assist in the development of timelines for implementing marketing campaigns and events. Monitor to ensure adherence to timelines
  • Coordinate the ordering and deployment of marketing materials (e.g leaflets, posters, banners, promotional materials)
  • Plan, organize and executive marketing and sales programs
  • Develop yearly promotional plan in line with brand guidelines, sales feedback and shoppers' insights
  • Track market and company sales performance, generate leads and drives sales
  • Gather and report customer intelligence to the marketing and retail operations teams
  • Monitor and document marketing activities of competition with regards to special offers, new product, revamps, CSR initiatives and advertising campaigns
  • Create programs that drive brand loyalty across trade and customers touch points
  • Liaise with retail expansion department and branch managers to identify marketing opportunities for promoting company’s products and services
  • Work closely with marketing teams to create marketing programs to leverage opportunities
  • Supervise marketing assistants and field promoters to ensure thorough coverage of targets areas
  • Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company
  • Compile daily reports of unit’s targets and achievements
  • Conduct periodically trade visit to assess new branches implantation in key markets
  • Assess branch activation success and prepare closing report for major launches
  • Act as the point persons for outside, inside and partner sales teams
  • Attend trade shows, exhibitions and events to market company products and services
  • Keep abreast of industry treads and new market opportunities
  • Identify different events for customer engagement, trade promotion and market activation
  • Generate and maintain quality customer database from all experiential marketing and events
  • Ensure all signage deployed at branches are in line with the brand standard and must be visible, impactful, stable and appealing
  • Follow up to ensure all brand assets produced and deployed are aimed at achieving the marketing objectives
  • Ensure a 360-degree branding of all company’s events and all events supported by the company
  • Ensure brand visibility across all customers touch points
  • Pre and post trade promotions evaluation through: estimated ROI, store foot fall figures, incremental sales and market feedback as well as market data interpretations
  • Work closely with Finance to validate all promotions for future planning and efficient achievements
  • Conduct quarterly market visits in coordination with Marketing Manager
  • Timely submission of periodic reports and competition activities
  • Faithfully discharging all duties according to laid down standard operating procedures (SOPs) to ensure smooth running of the business.
  • First degree in Marketing, Mass Communications, Statistics, Creative Art or English Language
  • Membership of Advertising Practitioners Council of Nigeria (APCON) or National Institute of Marketing of Nigeria (NIMN) is an added advantage
  • Minimum of 3 years working experience in an entertainment, fashion, beauty, pharmaceutical, FMCG, retails or telecommunications
  • Experience in fast-paced sales or FMCG environment driving performance to reach targets with a focus on driving brand visibility, products availability and sales/revenue generation
  • Experience in customer relationship management
  • Hands on experience in market activation, customers engagement, field marketing, guerrilla marketing and brand experience
  • Proven experience in trade marketing and consumer marketing role with exposure to marketing communications mix elements
  • Experience in integrated marketing mix, market segmentation, targeting and positioning
  • Highly creative with experience in identifying target audiences, market opportunities, BTL vehicles and devising marketing programs that engage, inform, educate and motivate customers
  • Ability to take initiatives
  • Excellent communications and interpersonal skills
  • Strong attention to details
  • Ability to build external and internal relationships and partnerships
  • Exhibit professionalism and strong knowledge of beauty industry
  • Ability to plan, prioritize and manage multiple tasks and deliver to tight deadlines
  • Experienced in analyzing large amounts of data and trends
  • Ability to generate new ideas, be accountable and responsible
  • Communicates effectively to all levels of the organization
  • Excellent organizational skills
  • Excellent proficiency in Microsoft Office Suite
  • Excellent knowledge of marketing and marketing communications.
Market Related.

Application Closing Date
9th December, 2019.

How to Apply
Interested and qualified candidates should:
Click here to apply online
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